Tangere as a trusted partner of a healthcare products and pharmaceutical company in understanding product usage and perception and in bridging its various brands to consumers.
Tangere conducted quantitative surveys for IPI (International Pharmaceuticals, Inc.), one of the largest and most well-established pharmaceutical manufacturers and distributors of innovative, high quality products in the Philippines, with more than 50 years in experience that aims to become the Filipino family’s partner in health and wellness.
The Challenge:
As a well-known brand in the Philippines, IPI wanted to better understand what the current consumer perception is towards their brand and know ways on how to communicate the brand to the consuming public versus their competitors. IPI also wanted to know product user profiles, understand how their products are being used, and strategize the best way to position and communicate their brand versus their competitors.
What Tangere Provided:
Tangere carried out a nationwide online quantitative survey through the use of our Tangere mobile application in order to capture insights for purchase decision maker of healthcare products and liniment users.
The Results and Impact of the Study:
The outcome of the research helped IPI to better understand consumers’ usage habits, what are the driving factors that make consumers like and dislike their brand, as well as factors that drive users to switch to other brands. The study also explored the key brand association, usage, and differentiators of their products to help position their brand better against its competitors.
The Pandemic has changed the way how we do market research in IPI, from traditional and online. Tangere played a major role in making this happen for us. They have helped us in understanding the changing consumer landscape during these uncertain times, they have successfully launched various quantitative online surveys on our behalf. With Tangere, the turnaround time is faster and the cost is very economical, their community is very involved and engaging and on top of that their team is very flexible, professional, responsible, and easy to work with. They are highly collaborative and willing to go above and beyond to help us reach our objectives. With the various research that they have conducted with us we have been able to come up with relevant business decisions, more importantly they gave us with forward-looking plans that we need during these challenging times.
So are we going to recommend Tangere to other potential clients? Definitely, YES! Because overall they were able to meet our expectations and we value this partnership with them and we look forward to more collaboration in the future
John Rey Villorente (VP for Brands), Kim Cabantac (Consumer Insights)
Tangere conducted quantitative surveys for IPI (International Pharmaceuticals, Inc.), one of the largest and most well-established pharmaceutical manufacturers and distributors of innovative, high quality products in the Philippines, with more than 50 years in experience that aims to become the Filipino family’s partner in health and wellness.
The Challenge:
As a well-known brand in the Philippines, IPI wanted to better understand what the current consumer perception is towards their brand and know ways on how to communicate the brand to the consuming public versus their competitors. IPI also wanted to know product user profiles, understand how their products are being used, and strategize the best way to position and communicate their brand versus their competitors.
What Tangere Provided:
Tangere carried out a nationwide online quantitative survey through the use of our Tangere mobile application in order to capture insights for purchase decision maker of healthcare products and liniment users.
The Results and Impact of the Study:
The outcome of the research helped IPI to better understand consumers’ usage habits, what are the driving factors that make consumers like and dislike their brand, as well as factors that drive users to switch to other brands. The study also explored the key brand association, usage, and differentiators of their products to help position their brand better against its competitors.
The Pandemic has changed the way how we do market research in IPI, from traditional and online. Tangere played a major role in making this happen for us. They have helped us in understanding the changing consumer landscape during these uncertain times, they have successfully launched various quantitative online surveys on our behalf. With Tangere, the turnaround time is faster and the cost is very economical, their community is very involved and engaging and on top of that their team is very flexible, professional, responsible, and easy to work with. They are highly collaborative and willing to go above and beyond to help us reach our objectives. With the various research that they have conducted with us we have been able to come up with relevant business decisions, more importantly they gave us with forward-looking plans that we need during these challenging times.
So are we going to recommend Tangere to other potential clients? Definitely, YES! Because overall they were able to meet our expectations and we value this partnership with them and we look forward to more collaboration in the future
John Rey Villorente (VP for Brands), Kim Cabantac (Consumer Insights)