Helping Air Asia Philippines understand changes in perception and consumer behavior transitioning into post-pandemic era.
Tangere conducted both quantitative and qualitative studies for Air Asia, one of the leading and most-established aviation industry in Southeast Asia, with more than 20 years in experience that aims to provide low-cost airline in Asia serving 3 billion people.
The Challenge:
As a well-known aviation brand that caters to 3 billion people in Asia, Air Asia wanted to understand the changes in perception and consumer behavior towards travel despite the massive implications that the pandemic brought all over the world specially in the Philippines.
What Tangere Provided:
Tangere carried out an online survey to know the travel sentiments as well as perception and consumer behavior of those living in the Visayas and Mindanao regions through the use of our Tangere mobile application to capture relevant insights that could help Air Asia. A qualitative approach was then conducted to further enrich the findings obtained from the quantitative study.
The Results and Impact of the Study:
The outcome of both research helped Air Asia understand better the perception and consumer behavior of its customers, from booking behavior, key driving factors and indicators in choosing an airline, as well as strategic placement for sources information. Greatly helping Air Asia to build and strategize business opportunities moving forward 2022 and beyond.
Tangere provided a good recommendation and use of framework for both quantitative and qualitative surveys. Provided deeper insights for each weak route.
June Alleine Caccam (Project Sponsor)
We are confident that AirAsia Philippines is ready to meet the demand for air transport this year. Our intensified multi-layered safety plan is in place as we maintain our brand’s DNA of offering great value for money deals, digital and contactless options for customers and better products and services in support of domestic tourism recovery. Excited to fly with you soon!
Rica Isla – (CEO and President – Philippines Air Asia Inc)
Tangere conducted both quantitative and qualitative studies for Air Asia, one of the leading and most-established aviation industry in Southeast Asia, with more than 20 years in experience that aims to provide low-cost airline in Asia serving 3 billion people.
The Challenge:
As a well-known aviation brand that caters to 3 billion people in Asia, Air Asia wanted to understand the changes in perception and consumer behavior towards travel despite the massive implications that the pandemic brought all over the world specially in the Philippines.
What Tangere Provided:
Tangere carried out an online survey to know the travel sentiments as well as perception and consumer behavior of those living in the Visayas and Mindanao regions through the use of our Tangere mobile application to capture relevant insights that could help Air Asia. A qualitative approach was then conducted to further enrich the findings obtained from the quantitative study.
The Results and Impact of the Study:
The outcome of both research helped Air Asia understand better the perception and consumer behavior of its customers, from booking behavior, key driving factors and indicators in choosing an airline, as well as strategic placement for sources information. Greatly helping Air Asia to build and strategize business opportunities moving forward 2022 and beyond.
Tangere provided a good recommendation and use of framework for both quantitative and qualitative surveys. Provided deeper insights for each weak route.
June Alleine Caccam (Project Sponsor)
We are confident that AirAsia Philippines is ready to meet the demand for air transport this year. Our intensified multi-layered safety plan is in place as we maintain our brand’s DNA of offering great value for money deals, digital and contactless options for customers and better products and services in support of domestic tourism recovery. Excited to fly with you soon!
Rica Isla – (CEO and President – Philippines Air Asia Inc)