Bridging the Gap of Filipino Cultural Arts to Market in the Philippines
Tangere conducted a quantitative survey for the Cultural Center of the Philippines. With more than 50 years of promoting and preserving the best Filipino arts and culture in the country which sought to embody the values of truth, beauty, and goodness to every Filipino.
The Challenge:
As an established cultural arts platform, Cultural Center of the Philippines (CCP) wanted to determine ways on how to grow the reach and market to better represent and be a meaningful instrument for culture and arts for all Filipinos.
What Tangere Provided:
Tangere carried out a national survey to know the awareness, usage, and experience of Filipinos in terms of cultural arts, as well as the considerations and opportunities that CCP can bring to Filipinos.
The Results and Impact of the Study:
The outcome of the study helped CCP bridge the gap in terms of Filipinos’ awareness towards cultural arts, understand the top sources or channels where CCP can actively play in, and Filipinos interest towards its programs. Thus, helping CCP to build strategic plans on how to engage and promote its program better to Filipino consumers.
Overall smooth handling by the Tangere Team. Efficient and great to work with. Professional
Elaine De Padua (Department Manager, Marketing Department)
Tangere conducted a quantitative survey for the Cultural Center of the Philippines. With more than 50 years of promoting and preserving the best Filipino arts and culture in the country which sought to embody the values of truth, beauty, and goodness to every Filipino.
The Challenge:
As an established cultural arts platform, Cultural Center of the Philippines (CCP) wanted to determine ways on how to grow the reach and market to better represent and be a meaningful instrument for culture and arts for all Filipinos.
What Tangere Provided:
Tangere carried out a national survey to know the awareness, usage, and experience of Filipinos in terms of cultural arts, as well as the considerations and opportunities that CCP can bring to Filipinos.
The Results and Impact of the Study:
The outcome of the study helped CCP bridge the gap in terms of Filipinos’ awareness towards cultural arts, understand the top sources or channels where CCP can actively play in, and Filipinos interest towards its programs. Thus, helping CCP to build strategic plans on how to engage and promote its program better to Filipino consumers.
Overall smooth handling by the Tangere Team. Efficient and great to work with. Professional
Elaine De Padua (Department Manager, Marketing Department)