Quantitative Methodologies

A data driven approach to that is designed to collect and analyze numerical data, describe, and find correlations to support general conclusions or hypotheses and predict outcomes based on systematic and statistical ways.

Tangere – can help you find out more about your customer and market, support new product development with data, or even understand a brand’s campaign effectivenes

Specific Services

UAI Study

UAI (Usage, Attitude, and Image) study is designed to understand how the market works, what your customers think, and what are the factors and consideration your customer value the most.

Tangere uses its mobile application leverage on the wider range on the trends and behaviors of the market, from a macro to micro understanding of different perspectives to find out which resonates more with your customers.

Accurate data collection and processing will lead to the most reliable actionable insights that could help you know more about your customers and grow your business further.

Product Test

Product Test is designed to help you understand your product better before releasing it to the market.

Tangere uses its mobile application to gather data while testing mock products. From the data that Tangere gathered we can find out what attributes or variables associate the most with the product.


Concept Test

Concept Test is designed to test the acceptance of a product, a range of different variables are tested on what will best fit the product.

Tangere uses its mobile application to help with test and validate the concept that will resonate well with your target audience.

Concept test that be combined with a qualitative study to dig dive further to get more refined and valuable insights.

Ad Test

Ad Test is designed to understand the customers feedback and reaction during the early stages of the advertisement development and identify the right messaging before releasing it to the market.

Tangere uses its mobile application to help gather data or key takeaways simultaneously while viewing a series of advertisements. Data is used to determine a part of the advertisements that would have a big impact with the consumers in different forms like emotional or positive feedback and reactions.

Post Launch Evaluation

Post Launch Evaluation is designed to test the overall advertisement or marketing performance.

Tangere uses its mobile application to gather data by testing the performance. To add more value to the business data gathered is used to know and understand the strengths and weaknesses, key takeaways, and opportunities for other improvement.

Shopper Studies

Shopper Studies is designed to gather first-hand customer experience when it comes to a certain brand or product.

Tangere uses its mobile application to gather data to test different KPIs for improvement. What products do your customer buy? Do they follow the right sales process? Do they follow the right presentation of products? What are the purchase behaviors or motivations or considerations in driving a purchase?

Data gathered is relevant to future decision making and improvement can help improve and maximize sales.

Brand Health Tracking

Brand Health Tracking (BHT) is similar to a UAI Study but is implemented on an ongoing basis. BHT is used to track market dynamics, brand movements, and consumer behavior.

Tangere uses its mobile application to gather data and test against key performance metrics to track and understand brand health to maximize the use of the data to improve sales and achieve greater return of investments.

Frequently Asked Questions

What is market research?

Market research is the process of collecting and analyzing data to understand the market for a particular product or service. This includes gathering information about customer needs, preferences, behaviors, competitor activity, and industry trends.

Why is market research important?

Market research provides businesses with valuable insights that can help them make informed decisions about product development, pricing, promotion, and distribution. It can also help businesses identify new opportunities, evaluate the potential success of a new product or service, and stay ahead of competitors.

How do you conduct market research?

The market research process varies depending on the type of research being conducted. For primary research, methods can include surveys, interviews, focus groups, and experiments. Our market research experts can review existing data sources and analyze the information for secondary research to gain insights.

How much does market research cost?

The cost of market research can vary depending on the scope of the project and the methods used. However, Tangere promotes flexible term agreements that could fit all business sizes, be it small to medium and large enterprises.

How can market research be used in marketing?

Market research can be used to inform marketing decisions by providing actionable insights into customer needs, preferences, and behaviors. This information can be used to develop targeted marketing campaigns, design effective messaging, and optimize product features and pricing.

How often should businesses conduct market research?

The frequency of market research depends on the business and industry. Some businesses may conduct market research on an ongoing basis to stay up-to-date on industry trends and consumer preferences. Others may conduct research less frequently, such as when launching a new product or entering a new market.

What are some examples of market research?

Examples of market research include conducting customer surveys to gather feedback on a new product, analyzing competitor pricing and positioning, and reviewing industry reports to identify emerging trends.

Where can I download the App?

The Tangere Mobile application is available for Android and Apple smartphone users. The app is downloadable on both google play and apple store.