Qualitative Methodologies

A non-numerical data approach that focuses more on first-hand information data gathering through open-ended communication. A method which is more about what people think and why they think it. 

Tangere – can help you understand more concepts, opinion, behavior, and or experience.

Specific Services

Focus Group Discussions

Focus Group Discussions is an interactive group discussion to elicit and uncover rich insights around the behavior of your consumers, attitudes or even uncovering different considerations, motivations, and perception on a certain brand or topic.

Tangere structure carefully the groups to capture and understand different backgrounds, from a cultural perspective to male or female, or even uncover income classes differences. The diverse group dynamics could help in gathering fresh ideas that could provide meaningful direction for new campaign, or even new concepts.

In-Depth Interviews

In-depth is a one-on-one interview that helps to have a deep understanding of customers and client on a B2B and B2C perspective.

Tangere structure the interview to uncover insights to have a greater understanding of the customers need, challenges or pain points, and views on a certain topic or brand.

Expert Interviews

Expert interviews are also a one-on-one interview with industry experts.

Tangere structure the interview to engage across the industry experts to uncover and understand meaningful insights of the current market to help in building future-proof business strategies.

Public Opinion Survey

A qualitative methodology either done with Focus Group or In-depth interviews that is catered to a public or government entity.

Tangere structure the interview to communicate the opinions of citizen to public officials.

For best results, insights gathered can be validated through the use of quantitative approach.

Frequently Asked Questions

What is market research?

Market research is the process of collecting and analyzing data to understand the market for a particular product or service. This includes gathering information about customer needs, preferences, behaviors, competitor activity, and industry trends.

Why is market research important?

Market research provides businesses with valuable insights that can help them make informed decisions about product development, pricing, promotion, and distribution. It can also help businesses identify new opportunities, evaluate the potential success of a new product or service, and stay ahead of competitors.

How do you conduct market research?

The market research process varies depending on the type of research being conducted. For primary research, methods can include surveys, interviews, focus groups, and experiments. Our market research experts can review existing data sources and analyze the information for secondary research to gain insights.

How much does market research cost?

The cost of market research can vary depending on the scope of the project and the methods used. However, Tangere promotes flexible term agreements that could fit all business sizes, be it small to medium and large enterprises.

How can market research be used in marketing?

Market research can be used to inform marketing decisions by providing actionable insights into customer needs, preferences, and behaviors. This information can be used to develop targeted marketing campaigns, design effective messaging, and optimize product features and pricing.

How often should businesses conduct market research?

The frequency of market research depends on the business and industry. Some businesses may conduct market research on an ongoing basis to stay up-to-date on industry trends and consumer preferences. Others may conduct research less frequently, such as when launching a new product or entering a new market.

What are some examples of market research?

Examples of market research include conducting customer surveys to gather feedback on a new product, analyzing competitor pricing and positioning, and reviewing industry reports to identify emerging trends.

Where can I download the App?

The Tangere Mobile application is available for Android and Apple smartphone users. The app is downloadable on both google play and apple store.