A non-numerical data approach that focuses more on first-hand information data gathering through open-ended communication. A method which is more about what people think and why they think it.
Tangere – can help you understand more concepts, opinion, behavior, and or experience.
Focus Group Discussions
Focus Group Discussions is an interactive group discussion to elicit and uncover rich insights around the behavior of your consumers, attitudes or even uncovering different considerations, motivations, and perception on a certain brand or topic.
Tangere structure carefully the groups to capture and understand different backgrounds, from a cultural perspective to male or female, or even uncover income classes differences. The diverse group dynamics could help in gathering fresh ideas that could provide meaningful direction for new campaign, or even new concepts.
In-depth is a one-on-one interview that helps to have a deep understanding of customers and client on a B2B and B2C perspective.
Tangere structure the interview to uncover insights to have a greater understanding of the customers need, challenges or pain points, and views on a certain topic or brand.
Expert interviews are also a one-on-one interview with industry experts.
Tangere structure the interview to engage across the industry experts to uncover and understand meaningful insights of the current market to help in building future-proof business strategies.
Public Opinion Survey
A qualitative methodology either done with Focus Group or In-depth interviews that is catered to a public or government entity.
Tangere structure the interview to communicate the opinions of citizen to public officials.
For best results, insights gathered can be validated through the use of quantitative approach.