Rappler Talk: Tangere’s Martin Peñaflor on using mobile phone surveys for elections

One in 2 Pinoys supports MIF – survey

#TANGERE SURVEY

who we are

In Touch With the Filipino Sentiments.

Tangere started as an opinion poll survey before the pandemic, and during the pandemic greatly accelerated the need for fast and actionable insights. Seeing the potential of the mobile application to provide meaningful insights and data to the community. Tangere has continued to develop to what it is now with close to a Million active online communities.

Vision

Our vision is to become the go-to strategic partner in managing change through timely-actionable insights and a platform for community-building that is in touch with Filipino sentiments. We want to offer our clients a unique experience that takes people beyond their expectations of what a Market Research company can do for them.

Mission

We are a customer-centric market research company focused on helping clients achieve their goals. We work in partnership with our clients, providing best-in-class solutions and marketable insights to help them achieve their business objectives. We do this by assisting them to create powerful experiences through our technology, innovative content, trusted information available, and personal interactions.

how we do things

Your Success Is Our Reputation.

Agile

Tangere has been proven faster with 1 week turn-around time for quantitative study and 1 month end-to-end process for qualitative studies.

Accurate

Tangere leverages on the power of its wide panel reach so that your business can acquire data that will be essential to develop effective marketing strategies, improve customer engagement, and gain a competitive advantage.

Accessible

Tangere is accessible with its mobile application platform Tangere Survey App found in google play and app store where in consumer insights or the voice of the Filipino is just one click away.

INQUIRE NOW

introducing tangere team

They Are Experts In Their Fields

SHAREHOLDERS

Martin Xavier Penaflor
“Boss Martin", Most Decorated IT Business Consultant in the Philippines
Romeo Donayre
Chief Operating Officer, IT Engineer, Airline Pilot
Dustin Guyab
Data Scientist, Tableau and SAP Expert 15+ Years of Experience
Urk Acapulco
Sales and Business Development Head, Former Sales Head of SAP, SAS, and Oracle NetSuite
Martin Xavier Penaflor
“Boss Martin", Most Decorated IT Business Consultant in the Philippines
Romeo Donayre
Chief Operating Officer, IT Engineer, Airline Pilot
Dustin Guyab
Data Scientist, Tableau and SAP Expert 15+ Years of Experience
Urk Acapulco
Sales and Business Development Head, Former Sales Head of SAP, SAS, and Oracle NetSuite

ADVISORS

Jonathan Camcam
Consulting Partner, Political Consultant, Pastor
Jojo Flores
Advisor, CEO of Plug and Play
Jay Fajardo
Advisor, CEO of Proud Cloud
Jonathan Camcam
Consulting Partner, Political Consultant, Pastor
Jojo Flores
Advisor, CEO of Plug and Play
Jay Fajardo
Advisor, CEO of Proud Cloud

MARKET RESEARCH AND
CONTENT TEAM

Jojo Ajero
“Market Research Director, 30+ Years of Experience in Market Intelligence
Alex Fellizar
Senior Market Research Consultant, 10+ Years of Market Research Experience, Consumer Insights. Industry Expertise in Brand Health Tracking/UAI Studies, Sensory Evaluation, Concept-Product Tests, Advertising Research, Problem Detection, and In-depth Studies
Ina Nocheseda
Senior Market Research Consultant, 6+ Years of Market Research Experience. Industry Expertise in Public Opinion Polls, Market Strategy in Healthcare, Logistics, Tourism, F&B, Telecom, and Competitive Market Intelligence
Kristine Donayre
Content Manager
Jojo Ajero
“Market Research Director, 30+ Years of Experience in Market Intelligence
Alex Fellizar
Senior Market Research Consultant, 10+ Years of Market Research Experience, Consumer Insights. Industry Expertise in Brand Health Tracking/UAI Studies, Sensory Evaluation, Concept-Product Tests, Advertising Research, Problem Detection, and In-depth Studies
Ina Nocheseda
Senior Market Research Consultant, 6+ Years of Market Research Experience. Industry Expertise in Public Opinion Polls, Market Strategy in Healthcare, Logistics, Tourism, F&B, Telecom, and Competitive Market Intelligence
Kristine Donayre
Content Manager
Joan Aldaba
Research Statistician
MJ De Leon
Content Management Officer
Joan Aldaba
Research Statistician
MJ De Leon
Content Management Officer

BUSINESS DEVELOPMENT
TEAM

Chloe Penaflor
Bids and Contracts Manager
Francine Mamba
Account Manager
JM Canuto
Business Development Solutions Architect and Market Research Consultant for Syndicated-Bayanihan Studies, 3+ years experience on both Market Research and Sales field
Angela Gloria
Senior Sales Account Manager
Chloe Penaflor
Bids and Contracts Manager
Francine Mamba
Account Manager
JM Canuto
Business Development Solutions Architect and Market Research Consultant for Syndicated-Bayanihan Studies, 3+ years experience on both Market Research and Sales field
Angela Gloria
Senior Sales Account Manager
Paolo Tolentino
Relationship and Retention Manager
Mae Pamular
Sales Associate
Paolo Tolentino
Relationship and Retention Manager
Mae Pamular
Sales Associate

DATA TEAM

Mark Tan
Data Specialist
TJ Gonzales
Data Specialist
Alyza Pausanos
Data Specialist
Clarisse Tayao
Data Specialist
Mark Tan
Data Specialist
TJ Gonzales
Data Specialist
Alyza Pausanos
Data Specialist
Clarisse Tayao
Data Specialist
Karrie Ann Enriquez
Data Specialist
Karrie Ann Enriquez
Data Specialist
testimonials

Big Clients Love Us

“Tangere provided a good recommendation and use of framework for both quantitative and qualitative surveys. Provided deeper insights for each weak route.”

June Alleine Caccam
Project Sponsor

“We are confident that AirAsia Philippines is ready to meet the demand for air transport this year. Our intensified multi-layered safety plan is in place as we maintain our brand's DNA of offering great value for money deals, digital and contactless options for customers and better products and services in support of domestic tourism recovery. Excited to fly with you soon!”

Ricky Isla
CEO and President – Philippines Air Asia Inc.

“Overall smooth handling by the Tangere Team. Efficient and great to work with. Professional”

Elaine De Padua
Department Manager, Marketing Department

“So are we going to recommend Tangere to other potential clients? Definitely, YES! Because overall they were able to meet our expectations and we value this partnership with them and we look forward to more collaboration in the future”

John Rey Villorente
VP for Brands
partners

Big Brands