A non-numerical data approach that focuses more on first-hand information data gathering through open-ended communication. A method which is more about what people think and why they think it.
Tangere – can help you understand more concepts, opinion, behavior, and or experience.
Claims Substantiation and Support Services
Tangere is recognized with the Ads Standard Council (ASC), we in Tangere could help with claims of a certain product on brand.
Tangere team will work closely with the needs of the client in uncovering the needs using our data driven approach to quantify the claim.
Location Analytics is a combination of both quantitative and qualitative approach to gather information on what is best location for their expansion plans.
Tangere applies both quantitative and qualitative methodologies to test general assumptions and hypothesis for the benefit of a certain brand. Data are being used to understand the market share, size, awareness, and also use competitive analysis.
Data is used to validate the expansion plan and to maximize sales pertaining to the area and achieve greater return of investment.