Quantitative Study
A Quantitative Survey is a type of research that provides measurable and numerical insights from the target audience. Structured questions help capture quantitative data to unveil trends, behaviors, and preferences.
Tangere uses this method to give businesses actionable insights that inform their decisions and ensure reliable and objective results, reassuring them of the impact on their decision-making process.
How it works
Quantitative
Process
Client Brief
The client provides a market research brief outlining their objectives and requirements.
Requirement Approval
The Tangere Research Team reviews and approves the client’s requirements.
Questionnaire Creation
The team develops a questionnaire based on the approved requirements.
Client Approval
The client reviews and approves the questionnaire.
Survey Preparation
The team prepares photos or videos for the survey, either in-app or through a secure link.
Final Approval
The client gives final approval for the survey to go live.
Quality Assurance
The team conducts a thorough quality check of the survey, including photos/videos, spelling, grammar, and the number of questions.
Respondent Communication
An email with survey instructions and a code guide is sent to qualified respondents.
Survey Launch
The survey is launched in the application.
Data Processing & Deliverables
The team processes the collected data, generates reports, and prepares other deliverables.
Usage, Attitude and Interest Study
Tangere’s UAI (Usage, Attitude, and Interest) Study, a quantitative research methodology, is a powerful tool for businesses.
It provides critical insights into consumer behavior, brand positioning, and market opportunities. By leveraging these insights, businesses can develop strategies that are most relevant to their target audience, thereby enhancing their competitive edge.
MYSTERY SHOPPER
A Mystery Shopper Study is a quantitative research methodology wherein a trained customer simulates to determine the quality of products, services, and experience offered to the customers.
The Mystery Shopper studies of Tangere provide valuable insights into genuine customer interactions and thus help identify strengths, weaknesses, and how products and service delivery can be improved.
PRODUCT/ CONCEPT/ AD TEST
A Product, Concept, or Ad Test Study is a quantitative research methodology that evaluates consumer responses to innovative ideas, products, or advertisements before launch.
The testing studies conducted by Tangere assist businesses in assessing market acceptance, refining concepts, and optimizing messaging to guarantee impactful and successful outcomes.
PRE/POST LAUNCH EVALUATION
A Pre/Post Launch Evaluation Study is a quantitative research methodology conducted to determine whether a product, campaign, or service will work well before and after it has been launched.
Tangere’s evaluation studies provide businesses with actionable insights to measure performance, functionality, and appeal, enabling them to effectively refine strategies and optimize impact.
PUBLIC OPINION SURVEY
A Public Opinion Survey is a quantitative research methodology that gathers information about a particular target population’s opinions, beliefs, and attitudes on specific topics or issues.
Tangere’s public opinion surveys deliver in-depth data, empowering organizations, businesses, and policymakers to understand public opinion better and make well-informed decisions.
CUSTOMER SATISFACTION SURVEY
A Customer Satisfaction Survey is a quantitative research methodology that evaluates how well a product, service, or experience can fulfill customer expectations.
Tangere’s surveys provide actionable insights that help businesses improve customer experiences, foster loyalty, and drive continuous improvement.
NET PROMOTER’S SCORE
Tangere’s Net Promoter Score (NPS) Study, a quantitative research methodology, is a key asset for businesses. It assesses customer loyalty by evaluating the likelihood of customers recommending a product, service, or brand to others.
The insights from NPS studies are critical for measuring customer satisfaction, identifying areas for improvement, and strengthening customer relationships, all of which are vital for business success.
BRAND HEALTH TRACKING
Tangere’s Brand Health Tracking study, a quantitative research methodology, is a crucial tool for businesses. It provides ongoing monitoring of a brand’s performance and perception over time, enabling businesses to make data-driven decisions to enhance their brand’s placement in the market.
By measuring key metrics such as brand awareness, loyalty, and consumer attitudes, businesses can continuously improve their brand’s performance and maintain a strong market position.
