SERVICES
Qualitative Study
A qualitative study provides an in-depth understanding of consumer behaviors, perceptions, and motivations by conducting open-ended discussions and observations. Tangere’s qualitative research helps companies uncover the reasons behind customer decisions, giving rich, nuanced data to inform strategic planning and drive innovation.
Specific Services
FGD
A Focus Group Discussion (FGD) Study is a qualitative research method involving facilitated group discussions to explore participants’ attitudes, opinions, and experiences on a subject.
Tangere’s FGD studies provide valuable qualitative insights that allow businesses to understand consumer perception better, identify trends, and strengthen strategies with collective feedback.
IDI
An In-Depth Interview (IDI) Study is a qualitative research method that involves individual interviews with respondents to explore their opinions, experiences, and insights in detail. This approach allows for a deeper understanding of individual perspectives and opinions.
Tangere’s IDI studies uncover the underlying drivers of customer motivation and perception that can arm businesses with highly relevant, personal data to support strategic decisions and enhance their competitive edge.
KEY INFORMANT INTERVIEWS
A Key Informant Interview (KII) Study is a qualitative research method where experts or opinion leaders are interviewed to gather specialized knowledge and insights on specific topics.
Tangere’s KII studies offer high-level information that enables businesses and organizations to gain insight into trends, challenges, and opportunities from experienced voices, enabling more informed decision-making and strategic planning.
Frequently Asked Questions
What is market research?
Market research is the process of collecting and analyzing data to understand the market for a particular product or service. This includes gathering information about customer needs, preferences, behaviors, competitor activity, and industry trends.
Why is market research important?
Market research provides businesses with valuable insights that can help them make informed decisions about product development, pricing, promotion, and distribution. It can also help businesses identify new opportunities, evaluate the potential success of a new product or service, and stay ahead of competitors.
How do you conduct market research?
The market research process varies depending on the type of research being conducted. For primary research, methods can include surveys, interviews, focus groups, and experiments. Our market research experts can review existing data sources and analyze the information for secondary research to gain insights.
How much does market research cost?
The cost of market research can vary depending on the scope of the project and the methods used. However, Tangere promotes flexible term agreements that could fit all business sizes, be it small to medium and large enterprises.
How can market research be used in marketing?
Market research can be used to inform marketing decisions by providing actionable insights into customer needs, preferences, and behaviors. This information can be used to develop targeted marketing campaigns, design effective messaging, and optimize product features and pricing.
How often should businesses conduct market research?
The frequency of market research depends on the business and industry. Some businesses may conduct market research on an ongoing basis to stay up-to-date on industry trends and consumer preferences. Others may conduct research less frequently, such as when launching a new product or entering a new market.
What are some examples of market research?
Examples of market research include conducting customer surveys to gather feedback on a new product, analyzing competitor pricing and positioning, and reviewing industry reports to identify emerging trends.
Where can I download the App?
The Tangere Mobile application is available for Android and Apple smartphone users. The app is downloadable on both google play and apple store.
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