SERVICES
Premium Services
A qualitative study provides an in-depth understanding of consumer behaviors, perceptions, and motivations by conducting open-ended discussions and observations. Tangere’s qualitative research helps companies uncover the reasons behind customer decisions, giving rich, nuanced data to inform strategic planning and drive innovation.
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We've helped numerous clients achieve their goals, including increasing brand awareness, boosting sales, and optimizing marketing strategies.
Specific Services
CLAIMS SUBSTANTIATION AND SUPPORT SERVICES
A Claims Substantiation and Support Services Study validates the accuracy of marketing claims, product features, or service benefits, ensuring they are backed by reliable evidence.
Accepted by the Ad Standards Council (ASC), Tangere helps businesses ensure that their claims are substantiated with credible data, preventing the spread of misleading information and enhances their reputation and trustworthiness in the marketplace.
LOCATION ANALYTICS
A Location Analytics Study examines how geographic data influences business decisions by analyzing customer behavior, market trends, and competitive positioning in specific regions. Tangere combines quantitative and qualitative methodologies to test assumptions and hypotheses tailored to a particular brand.
The collected data provides insights into market share, size, awareness, and competitive analysis, supporting location-based strategies that can help businesses strengthen their presence and optimize their performance in the market.
Frequently Asked Questions
What is market research?
Market research is the process of collecting and analyzing data to understand the market for a particular product or service. This includes gathering information about customer needs, preferences, behaviors, competitor activity, and industry trends.
Why is market research important?
Market research provides businesses with valuable insights that can help them make informed decisions about product development, pricing, promotion, and distribution. It can also help businesses identify new opportunities, evaluate the potential success of a new product or service, and stay ahead of competitors.
How do you conduct market research?
The market research process varies depending on the type of research being conducted. For primary research, methods can include surveys, interviews, focus groups, and experiments. Our market research experts can review existing data sources and analyze the information for secondary research to gain insights.
How much does market research cost?
The cost of market research can vary depending on the scope of the project and the methods used. However, Tangere promotes flexible term agreements that could fit all business sizes, be it small to medium and large enterprises.
How can market research be used in marketing?
Market research can be used to inform marketing decisions by providing actionable insights into customer needs, preferences, and behaviors. This information can be used to develop targeted marketing campaigns, design effective messaging, and optimize product features and pricing.
How often should businesses conduct market research?
The frequency of market research depends on the business and industry. Some businesses may conduct market research on an ongoing basis to stay up-to-date on industry trends and consumer preferences. Others may conduct research less frequently, such as when launching a new product or entering a new market.
What are some examples of market research?
Examples of market research include conducting customer surveys to gather feedback on a new product, analyzing competitor pricing and positioning, and reviewing industry reports to identify emerging trends.
Where can I download the App?
The Tangere Mobile application is available for Android and Apple smartphone users. The app is downloadable on both google play and apple store.
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