SERVICES
Quantitative Study
A Quantitative Survey is a type of research that provides measurable and numerical insights from the target audience. Structured questions help capture quantitative data to unveil trends, behaviors, and preferences.
Tangere uses this method to give businesses actionable insights that inform their decisions and ensure reliable and objective results, reassuring them of the impact on their decision-making process.
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We've helped numerous clients achieve their goals, including increasing brand awareness, boosting sales, and optimizing marketing strategies.
Specific Services
UAI STUDY
Tangere’s UAI (Usage, Attitude, and Interest) Study, a quantitative research methodology, is a powerful tool for businesses.
It provides critical insights into consumer behavior, brand positioning, and market opportunities. By leveraging these insights, businesses can develop strategies that are most relevant to their target audience, thereby enhancing their competitive edge.
MYSTERY SHOPPER
A Mystery Shopper Study is a quantitative research methodology wherein a trained customer simulates to determine the quality of products, services, and experience offered to the customers.
The Mystery Shopper studies of Tangere provide valuable insights into genuine customer interactions and thus help identify strengths, weaknesses, and how products and service delivery can be improved.
PRODUCT/ CONCEPT/ AD TEST
A Product, Concept, or Ad Test Study is a quantitative research methodology that evaluates consumer responses to innovative ideas, products, or advertisements before launch.
The testing studies conducted by Tangere assist businesses in assessing market acceptance, refining concepts, and optimizing messaging to guarantee impactful and successful outcomes.
PRE/POST LAUNCH EVALUATION
A Pre/Post Launch Evaluation Study is a quantitative research methodology conducted to determine whether a product, campaign, or service will work well before and after it has been launched.
Tangere’s evaluation studies provide businesses with actionable insights to measure performance, functionality, and appeal, enabling them to effectively refine strategies and optimize impact.
PUBLIC OPINION SURVEY
A Public Opinion Survey is a quantitative research methodology that gathers information about a particular target population’s opinions, beliefs, and attitudes on specific topics or issues.
Tangere’s public opinion surveys deliver in-depth data, empowering organizations, businesses, and policymakers to understand public opinion better and make well-informed decisions.
CUSTOMER SATISFACTION SURVEY
A Customer Satisfaction Survey is a quantitative research methodology that evaluates how well a product, service, or experience can fulfill customer expectations.
Tangere’s surveys provide actionable insights that help businesses improve customer experiences, foster loyalty, and drive continuous improvement.
NET PROMOTER’S SCORE
Tangere’s Net Promoter Score (NPS) Study, a quantitative research methodology, is a key asset for businesses. It assesses customer loyalty by evaluating the likelihood of customers recommending a product, service, or brand to others.
The insights from NPS studies are critical for measuring customer satisfaction, identifying areas for improvement, and strengthening customer relationships, all of which are vital for business success.
BRAND HEALTH TRACKING
Tangere’s Brand Health Tracking study, a quantitative research methodology, is a crucial tool for businesses. It provides ongoing monitoring of a brand’s performance and perception over time, enabling businesses to make data-driven decisions to enhance their brand’s placement in the market.
By measuring key metrics such as brand awareness, loyalty, and consumer attitudes, businesses can continuously improve their brand’s performance and maintain a strong market position.
Frequently Asked Questions
What is market research?
Market research is the process of collecting and analyzing data to understand the market for a particular product or service. This includes gathering information about customer needs, preferences, behaviors, competitor activity, and industry trends.
Why is market research important?
Market research provides businesses with valuable insights that can help them make informed decisions about product development, pricing, promotion, and distribution. It can also help businesses identify new opportunities, evaluate the potential success of a new product or service, and stay ahead of competitors.
How do you conduct market research?
The market research process varies depending on the type of research being conducted. For primary research, methods can include surveys, interviews, focus groups, and experiments. Our market research experts can review existing data sources and analyze the information for secondary research to gain insights.
How much does market research cost?
The cost of market research can vary depending on the scope of the project and the methods used. However, Tangere promotes flexible term agreements that could fit all business sizes, be it small to medium and large enterprises.
How can market research be used in marketing?
Market research can be used to inform marketing decisions by providing actionable insights into customer needs, preferences, and behaviors. This information can be used to develop targeted marketing campaigns, design effective messaging, and optimize product features and pricing.
How often should businesses conduct market research?
The frequency of market research depends on the business and industry. Some businesses may conduct market research on an ongoing basis to stay up-to-date on industry trends and consumer preferences. Others may conduct research less frequently, such as when launching a new product or entering a new market.
What are some examples of market research?
Examples of market research include conducting customer surveys to gather feedback on a new product, analyzing competitor pricing and positioning, and reviewing industry reports to identify emerging trends.
Where can I download the App?
The Tangere Mobile application is available for Android and Apple smartphone users. The app is downloadable on both google play and apple store.
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